I'm a Los Angeles-based creative professional, open to collaboration, participation and leadership opportunities.
I believe in the power of human creativity. With over 20 years of experience in design and creative management, I continuously seek to improve as a storyteller and technologist.
With Layerframe Studios, I led teams to create impactful digital experiences for brands like Spotify, Netflix and Disney. I helped pioneer the very first "Year in Music", which eventually grew into Spotify's Wrapped campaign. We created a series "character match" websites for Star Wars, Stranger Things, and Game of Thrones - generating unique and shareable content based on your listening habits.
As Creative Director at JB Web Analytics, I developed data-driven design systems that enhanced performance and optimized revenue for startup, B2C and B2B clients. Here I helped develop my skills in Performance Design - using human psychology and deep analytics research to optimize the performance for clients like GAF Energy, and Headlight Health.
At WordPress VIP, I worked with some of the world's most influential brands, including USA Today, TIME, NBC, and News Corp. In this role, I blend technical expertise with creative problem-solving to help enterprise clients maximize their digital presence. By understanding their unique needs and goals, I craft tailored solutions that enhance their content strategies and deliver engaging, high-performance experiences to their audiences.
Partner, Art Director, Team Lead
Senior Creative Director
Enterprise Relationship Manager, North America
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