Overview
Headlight Health offers comprehensive mental healthcare services, providing a holistic approach to mental wellness. They specialize in therapy, coaching, support groups, medication management, and self-care resources. Their services are accessible through both virtual visits and in-person sessions, ensuring flexibility for their clients.
Challenge
Our journey began by partnering with the company's previous brand,. Sokya Health, to design a new landing page, and during a split test we saw a 265% increase in conversions with the new design.
This success dovetailed with a larger effort to rebrand Sokya Health to Headlight Health. In fact, many of the design elements from the successful landing page design were brought directly into the new brand identity – including the illustrative style, and the more muted, warm color palettes. As part of the rebrand, I was responsible for the website redesign project.
This involved stakeholder interviews, keyword research and information architecture work, wireframe and prototype design rounds, and finally a complete website redesign.
The objectives for the redesign were to make the site more clear in its presentation of information and wayfinding, while allowing for a large breadth of new content (over 40 new pages covering various treatment types and therapy types) and conversion points like testimonials and service provider reviews.
Results
The new brand, website and marketing materials have been working exceptionally well, especially when compared to their previous efforts as Sokya Health.
We have since partnered with the client to generate additional print and experiential design work along with ongoing media management services.
